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Fresh strategy and practical playbooks for home-service businesses running their own marketing.
Lead follow-upBlog
Lead Follow-Up for Home Services: Speed, Consent and a Simple Pipeline
Most inquiries are lost after they arrive. A six-stage pipeline and a few rules about consent fix most of it.
Homivas Editorial · Oct 17, 2026
Creative Testing for Local Service Ads Without Wasting Budget
Test angles, not tweaks. How many ads to run, how long to wait and what to measure before you switch one off.
Homivas Editorial · Oct 17, 2026
Local Lead Generation: Advertise Where You'll Actually Drive
Tight geography beats broad reach. How to set service areas, protect route density and stop paying for leads you won't serve.
Homivas Editorial · Oct 17, 2026
The Home-Service Seasonal Marketing Calendar (and Why You Should Start a Month Early)
Demand for HVAC, roofing, lawn care and pest control is seasonal. Ads that launch with the rush are already late.
Homivas Editorial · Oct 17, 2026
AI Video Ads for Contractors: A 12-Second Structure That Works
Hook, proof, offer, call to action. How to build short videos for home services that work with the sound off.
Homivas Editorial · Oct 17, 2026
AI Ads for Home-Service Businesses: What to Automate and What to Keep
AI can draft, size and schedule your ads in minutes. The judgment calls — offers, prices, which jobs you want — should stay with you.
Homivas Editorial · Oct 17, 2026
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