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Steal the structure, not the ad: ad inspiration library

Browse illustrated example concepts for 21 trades, filtered by goal and layout. Every example is labelled as a concept.

Example HVAC ad: Your AC called. It wants a tune-up. — HVAC · poster
Big condensed headline reads from across the feed; badge carries the offer.

Example HVAC ad: No heat at 2am? We pick up. — HVAC · offer
Full-bleed visual with a lower-third message — feels native in stories.

Example HVAC ad: Is your furnace ready for the first freeze? — HVAC · checklist
Teaches something useful; good for seasonal prep.

Example Plumbing ad: Clear drains. Hot water. Today. — Plumbing · poster
Big condensed headline reads from across the feed; badge carries the offer.

Example Plumbing ad: Price first. Wrench second. — Plumbing · split
Checklist builds trust fast; good for planned work.

Example Plumbing ad: Freeze warning? Do these 3 things tonight. — Plumbing · checklist
Teaches something useful; good for seasonal prep.

Example Electrical ad: Charge at home. Wake up full. — Electrical · split
Checklist builds trust fast; good for planned work.

Example Electrical ad: Flickering lights aren't charming. — Electrical · poster
Big condensed headline reads from across the feed; badge carries the offer.

Example Roofing ad: Is your roof ready for storm season? — Roofing · checklist
Teaches something useful; good for seasonal prep.

Example Roofing ad: Leak after the storm? We'll document it. — Roofing · offer
Full-bleed visual with a lower-third message — feels native in stories.

Example Garage Doors ad: Car stuck in the garage? Not for long. — Garage Doors · offer
Full-bleed visual with a lower-third message — feels native in stories.

Example Garage Doors ad: The first thing guests see. — Garage Doors · editorial
Calm, premium tone for remodels and design-led work.

Example Landscaping ad: Your backyard, finished by May. — Landscaping · split
Checklist builds trust fast; good for planned work.

Example Landscaping ad: Evenings outside, every season. — Landscaping · editorial
Calm, premium tone for remodels and design-led work.

Example Lawn Care ad: Lawns that look mowed by a perfectionist. — Lawn Care · split
Checklist builds trust fast; good for planned work.

Example Lawn Care ad: Get your weekends back. — Lawn Care · poster
Big condensed headline reads from across the feed; badge carries the offer.

Example Tree Services ad: That limb over your roof? Let's talk. — Tree Services · offer
Full-bleed visual with a lower-third message — feels native in stories.

Example Pest Control ad: Signs mice moved in this fall — Pest Control · checklist
Teaches something useful; good for seasonal prep.

Example Pools & Spas ad: Swim by Memorial Day. — Pools & Spas · poster
Big condensed headline reads from across the feed; badge carries the offer.

Example Painting ad: Same house. New first impression. — Painting · editorial
Calm, premium tone for remodels and design-led work.

Example Cleaning ad: Come home to done. — Cleaning · split
Checklist builds trust fast; good for planned work.

Example Pressure Washing ad: That's not gray. That's grime. — Pressure Washing · poster
Big condensed headline reads from across the feed; badge carries the offer.

Example Windows & Doors ad: Quieter rooms start with better glass. — Windows & Doors · editorial
Calm, premium tone for remodels and design-led work.

Example Remodeling ad: A kitchen you'll actually cook in. — Remodeling · editorial
Calm, premium tone for remodels and design-led work.

Example Flooring ad: Installed before your guests arrive. — Flooring · split
Checklist builds trust fast; good for planned work.

Example Handyman ad: Give us the list on the fridge. — Handyman · poster
Big condensed headline reads from across the feed; badge carries the offer.

Example Water & Fire Restoration ad: Water spreads fast. So do we. — Water & Fire Restoration · offer
Full-bleed visual with a lower-third message — feels native in stories.

Example Septic ad: When was your tank last pumped? — Septic · checklist
Teaches something useful; good for seasonal prep.

Example Trenchless Sewer ad: New sewer line. Same lawn. — Trenchless Sewer · split
Checklist builds trust fast; good for planned work.

Example Other Home Services ad: Local crew. On time. Every time. — Other Home Services · offer
Full-bleed visual with a lower-third message — feels native in stories.

Every example is an illustrated concept for a fictional business — not a real ad or real performance data.

01Filter by trade and layout
02Read why each structure works
03Make your own version in Homivas

Show your work

Formulas and assumptions

Formulas

Five layouts: poster, offer, split, editorial, checklist.

Assumptions

Examples are illustrated concepts for fictional businesses. They are not real ads and carry no performance data.

Copy the structure, not the ad

What transfers between businesses is the structure: where the offer sits, how big the headline is, whether the phone number is visible at thumb-size. Your words, offer and photos make it yours.

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