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Stop the scroll in three seconds: ad hook generator
Tell us the service and the town. You get a dozen opening lines, one per formula, each with the reason it works.
- 01Type the service you want to sell
- 02Add your town and an approved offer if you have one
- 03Copy the hooks worth testing
Show your work
Formulas and assumptions
Formulas
- One line per formula: contrarian, POV, problem, proof, callout, curiosity, cost, season, mistake, question, neighbor, transparency.
Assumptions
- Lines are templates filled with your words — no AI model, nothing sent anywhere.
- No line invents a price, rating or guarantee.
A hook buys the next sentence
The first line of a service ad has one job: make scrolling past feel like a small loss. It isn't where you introduce the company. “We are a family-owned HVAC company” is an introduction; “That rattle is your compressor asking for help” is a hook.
Test angles, not rewrites
Twelve variations of one idea teach you nothing. One hook per formula lets the spend tell you which angle your customers respond to — then you write more in that direction.
Now put an ad behind the numbers.
Homivas writes the ad, makes the creative and tracks each inquiry from first click to won job.
Self-serve · No sales calls · Cancel anytime