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Never miss your busy season: seasonal campaign planner
Pick your trade and climate. Get a 12-month plan of what to promote, when to start, and which offer fits.
Jan
RUNNo-heat emergencies and indoor air quality while windows stay shut.
Feb
RUNNo-heat emergencies and indoor air quality while windows stay shut.
PREPCreate ads for: AC tune-ups and maintenance-plan sign-ups before cooling season.
Mar
RUNAC tune-ups and maintenance-plan sign-ups before cooling season.
Apr
RUNAC tune-ups and maintenance-plan sign-ups before cooling season.
May
RUNAC tune-ups and maintenance-plan sign-ups before cooling season.
PREPCreate ads for: No-cool emergency calls; replacement financing for 15-year-old systems.
Jun
RUNNo-cool emergency calls; replacement financing for 15-year-old systems.
Jul
RUNNo-cool emergency calls; replacement financing for 15-year-old systems.
Aug
RUNNo-cool emergency calls; replacement financing for 15-year-old systems.
PREPCreate ads for: Furnace safety checks, heat-pump conversions, rebate deadlines.
Sep
RUNFurnace safety checks, heat-pump conversions, rebate deadlines.
Oct
RUNFurnace safety checks, heat-pump conversions, rebate deadlines.
Nov
RUNFurnace safety checks, heat-pump conversions, rebate deadlines.
PREPCreate ads for: No-heat emergencies and indoor air quality while windows stay shut.
Dec
RUNNo-heat emergencies and indoor air quality while windows stay shut.
Assumption: launch ads 3–4 weeks before demand rises so campaigns finish learning before the rush. Climate shifts the calendar by about a month.
- 01Pick your trade
- 02Pick your climate
- 03Read RUN and PREP for each month
Show your work
Formulas and assumptions
Formulas
- RUN = seasons that include the month (shifted ±1 month for climate).
- PREP = seasons starting next month: create and test ads now.
Assumptions
- Campaigns need 2–4 weeks to learn, so ads launch ahead of demand.
- Climate shift is approximate; adjust to your market's actual weather.
Book the season before it starts
Demand for home services is seasonal and often sudden — the first heat wave, the first freeze, the first storm. Ads that launch when the phone already rings are late; ads that launch a month earlier catch the planners and finish learning before the rush.
Now put an ad behind the numbers.
Homivas writes the ad, makes the creative and tracks each inquiry from first click to won job.
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