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Make an offer worth calling about: service offer builder
Enter the job, your price and your costs. Get offer structures that stay above your margin floor, with the math shown.
$
What you usually charge
$
Labor + materials for the job
%
Never go below this
$
e.g. filter, extra drain
Most you can discount
$47.33
Keeps ≥ 40% margin (now 55%)
$25 offDollar-off · $16448.2%
15% offPercent-off · $16147.1%
Free add-on includedFree add-on · $18948.7%
Second service at a bundle priceBundle · $32151.1%
Upfront price, no surprise feesNo-discount guarantee · $18955%
Add the one you choose to your Brand Kit as an approved offer.
- 01Enter your normal price and direct cost
- 02Set the margin you won't go below
- 03Pick an offer that stays above the line
Show your work
Formulas and assumptions
Formulas
- Margin % = (price − cost) ÷ price.
- Max discount = price − cost ÷ (1 − floor%).
Assumptions
- Direct cost covers labor and materials only; overhead is not included.
- Bundle assumes the second service adds ~85% of the first job's cost.
Discounts are the most expensive offer
A 15% discount on a 45%-margin job removes a third of the profit. A free add-on that costs you $12 often feels bigger to the customer and costs far less. Transparency offers — upfront pricing, no trip fees — cost nothing at all.
Now put an ad behind the numbers.
Homivas writes the ad, makes the creative and tracks each inquiry from first click to won job.
Self-serve · No sales calls · Cancel anytime