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Know your number before you quote: job margin calculator

Labor, materials, overhead per job and price in; margin, markup and profit out.

Total crew hours

$

Wage + taxes + benefits per hour

$

Parts and supplies

$

Permits, disposal, fuel

$

Monthly overhead ÷ jobs

$

What the customer pays

%

For the suggested price

Net profit

$190

29.2% net margin

Gross margin43.1%
Markup on full cost41.3%
Full cost$460
Price for target margin$657
  1. 01Enter labor, materials and other direct costs
  2. 02Add your overhead per job
  3. 03Compare margin with the price you need

Show your work

Formulas and assumptions

Formulas

  • Direct cost = hours × loaded rate + materials + other
  • Net margin = (price − direct − overhead) ÷ price
  • Markup = (price − full cost) ÷ full cost
  • Price for target = full cost ÷ (1 − target%)

Assumptions

  • Overhead per job = monthly overhead ÷ jobs per month.

Margin and markup aren't the same

A 50% markup is a 33% margin. Pricing with markup when you mean margin is one of the most common ways service businesses underprice.

Now put an ad behind the numbers.

Homivas writes the ad, makes the creative and tracks each inquiry from first click to won job.

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