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Advertise where you'll drive: service-area planner
List your ZIPs or towns with drive time and job value. Get a ranked targeting plan and a radius you can defend.
| Town / ZIP | Drive (min) | Avg job $ | |
|---|---|---|---|
Suggested ad radius
14 mi
From your 75th-percentile kept drive time
Westfieldnet $441 after $79.17 driveCore
Downtownnet $382 after $38 driveCore
Lakesidenet $228 after $152 driveExclude
- 01List towns or ZIPs with drive time and job value
- 02Enter your crew cost per hour
- 03Target Core areas first
Show your work
Formulas and assumptions
Formulas
- Drive cost = (minutes × 2 ÷ 60) × crew cost/hr
- Net = job value − drive cost
- Radius ≈ 75th-percentile kept drive minutes × 0.58 mi/min (≈35 mph)
Assumptions
- Round trip per job; no route batching.
- Average speed of about 35 mph.
Advertise where you'll actually drive
Every lead from outside your profitable radius costs ad money and crew time. Tight geography also improves route density, which is profit on its own.
Now put an ad behind the numbers.
Homivas writes the ad, makes the creative and tracks each inquiry from first click to won job.
Self-serve · No sales calls · Cancel anytime